Create Your Business Hook

Here’s what people aren’t saying -- You need people to NOTICE you. 

You need people to care about your business. You need people to follow you. A great business without a compelling hook will always struggle to get and keep attention. All brands need a HOOK. And here I am back with some bad news -- those old hooks aren’t cutting it anymore.

Being a mom isn’t a hook anymore -- I know, ouch!

Being hot isn’t a hook anymore -- well, unless you want to be an influencer, but even now, YOU NEED A HOOK! 

Oh, my clients need this, and it’s cool for them to know -- but do they want it???

You being an expert at it -- Nobody cares, sorry! 

You liking the subject isn’t enough -- GAH, sorry 

I’m so passionate about this! - I’m passionate about BTS!

I don’t want anyone to go through what I went through -- so many people go through lots of things! 

I tell it like it is --- no, bestie. No. 

You need a compelling reason for people to follow you in addition to having an offer they will like. 

During this audio masterclass, you’ll discover a killer hook that will demand attention and help you stand out in the crowd.

Here’s what you’ll learn: 

• What you do vs. What you sell -- Sort through your business and figure out what you actually SHOULD sell and what you do and shouldn’t make the forefront of your brand. Most companies are saying so much they aren’t saying anything, so picking what you are known for is key. 
• Your Messaging Funnel -- Figure out what people will care about and not just what you care about as an expert so you can demand and keep their attention.
• Discovering the different hooks -- Pick a theme for your brand that you can lead your brand with 

What you’ll end with:

HOOK PROJECT: Create a piece of content that showcases your hook and reintroduces yourself to your audience and rewrite your social media profiles to highlight your greatness 

You’ll get access to the Hook Workbooks and the podcast along with bonus videos to help you along.